Rebrand + Trade Show + Website in 3 Months = $4M Revenue

Revitalized email communication strategies, spearheading a company newsletter and achieving a 23% open rate through advanced segmentation and template optimization. Repurposed materials for C-Suite executives, driving $1.5M in pipeline closures and bolstering global marketing efforts.

Tasked with the dual challenge of orchestrating a complete company rebranding alongside coordinating participation in the International Production & Processing Expo (IPPE), we managed these ambitious projects within a strict three-month deadline. For the rebranding, oversaw a comprehensive overhaul of visual identity, redesigning everything from logo to print and digital assets. Simultaneously, meticulously coordinated trade show presence, from booth layout and activities to pre-show and post-show promotions. The successful unveiling at the trade show resulted in $2.5 million in machinery sales.