Our Creative Team
At Pierce Systems, creativity fuels performance. Our creative team is a powerhouse of storytellers, designers, and brand innovators who turn ideas into compelling campaigns. We craft messaging that resonates, visuals that inspire, and experiences that connect.
Rob Gillman
Rob Gillman is a creative strategist and design leader with over 20 years of experience shaping visual communications that drive real-world results. With a portfolio spanning 100+ projects across public, private, and nonprofit sectors, Rob brings a rare blend of visual storytelling, user-centered design, and campaign alignment to every engagement.
Sharyn Alice Murray
Sharyn brings 15+ years of motion design and TV studio experience, transforming complex ideas into compelling video and animated assets. Her work powers campaign PSAs and visual toolkits that engage, educate, and inspire lasting behavior change.
Hannah Gourdine
Hannah Gourdine is a dynamic emerging creative and bilingual strategist specializing in social media management, digital storytelling, and culturally relevant design. As a certified graphic designer and social media expert currently pursuing her degree at Georgia State University, Hannah represents a new generation of communicators: data-savvy, design-forward, and deeply in touch with youth and multicultural audiences.
Clay Cutler
Clay Cutler is a seasoned technology strategist with more than 25 years of experience managing IT systems for public sector and nonprofit organizations. As Pierce Systems’ Fractional CTO, Clay ensures that all digital campaign infrastructure—web hosting, analytics, integrations, and accessibility compliance—meets the rigorous standards of government-funded initiatives.
Our Leadership Team
At Pierce Systems, we don’t just run campaigns — we lead with purpose. Our strategic leadership team comprises experienced visionaries in marketing, psychology, analytics, media buying, event marketing, and multilingual, culturally intelligent content creation.
Elle Pierce
Chief Marketing Officer
With over 17 years of cross-sector experience in marketing, organizational strategy, and public sector leadership, Elle Pierce is a proven force in building high-impact campaigns that drive measurable change. She has generated over $100M in revenue for clients through strategic advertising, demand generation, and account-based marketing—and has scaled small businesses into national players using storytelling, behavioral science, and cutting-edge marketing technology.
Cristin Montalbano, PhD
Chief Strategy Officer
Dr. Cristin Montalbano is a psychologist, youth educator, and systems strategist with over 15 years of experience leading high-impact programs across public education, inclusion, and behavioral health. Her work bridges research, training, and practical implementation—turning evidence into action for real-world results.
Patricia Parajon, MBA
VP, Client Services
Patricia blends 20 years in media strategy with an MBA-backed approach to cost-efficiency and audience targeting. She’s negotiated national ad buys that saved clients 47% while amplifying reach through data-driven, multicultural media plans.
Elluz Polanco, MBA
VP, Marketing - LATAM
Elluz Polanco is a seasoned marketing executive and multilingual campaign strategist with over 12 years of experience designing, executing, and localizing high-impact marketing campaigns across the U.S., LATAM, and European markets. Elluz leads the full lifecycle of message adaptation, translation coordination, and culturally relevant strategy for Spanish-speaking audiences—ensuring all campaigns resonate with linguistic precision and authentic cultural nuance.