General Electric (GE) Power - Technical Campaign Analysis

DESCRIPTION:
• Successfully augmented GE's Gas Power marketing team, significantly improving their marketing automation capabilities. Through strategic management, rigorous QA processes, and enhanced communication, we ensured high-quality, reliable marketing outputs that met GE’s stringent standards.
• This case demonstrates Pierce Systems' capability to conduct meticulous analysis and tailored strategies.

CHALLENGES:
• Integration and Workflow Efficiency: Ensuring seamless integration between Marketo, Salesforce, and On24 while adhering to GE’s high standards.
• Quality Assurance: Maintaining a rigorous QA process to minimize errors and improve the reliability of marketing outputs.
• Database Management: Efficiently managing GE’s marketing database to support complex campaign requirements.
• Client Relationship Management: Reviving a pivotal client relationship and ensuring a $200k contract renewal through meticulous technical analysis of marketing campaigns.

STRATEGY:
• Deep Data Analysis: Conducted rigorous analysis of initial marketing campaigns, breaking down each campaign's elements and performance into comprehensive charts.
• Actionable Insights: Derived insights from data to drive tangible improvements in campaign strategies.
• Client Presentation: Presented detailed reviews to the client, showcasing commitment to their success and significantly boosting their confidence in our capabilities.

RESULTS:
• Enhanced Operational Efficiency: Streamlined processes through the development and implementation of an intake form for task information capture. Established a smooth workflow, minimizing errors and improving team collaboration.
• Improved Quality and Reliability: QA measures significantly reduced errors, leading to a more reliable marketing output. The team functioned seamlessly, ensuring high-quality deliverables.
• Client Satisfaction and Relationship Building: Revived a pivotal client relationship, ensuring a $200k contract renewal through meticulous technical analysis of marketing campaigns. Developed a strong working relationship with GE's team through regular interactions and feedback sessions.
• Data-Driven Insights: Conducted in-depth campaign analyses, providing valuable insights and recommendations for future improvements. Delivered comprehensive reports that facilitated informed decision-making.